Agent-first · MCP / OpenAPI · no dashboard

Data for selling to developers: developer-led GTM needs developer signals, not firmographics

If your buyer adopts before they buy, the useful unit of data isn't a company's revenue band or headcount — it's which developers are building with your category, and who they actually are. That's a different dataset than the one Apollo and ZoomInfo sell.

Why firmographic data underfits developer-led GTM

In a developer-led or product-led motion, the signal that matters happens on GitHub, in package managers, and in issue trackers — long before anyone fills out a form. A traditional B2B data stack keys on a company domain or a LinkedIn URL and hands you firmographics: industry, size, funding, a list of titled contacts. That's fine for outbound to a CFO. It tells you almost nothing about whether developers at that company are evaluating your tool right now, and nothing about the individual developer who starred your repo or opened an issue.

Developer-led GTM inverts the funnel: an engineer adopts, a team standardizes, then a budget owner appears. To work that motion you need (1) developer-intent — who is showing buying signals on your category — and (2) a way to turn an anonymous GitHub identity into a real person you can reach. Firmographic providers give you neither directly.

What DataForGTM provides for a dev-tools motion

DataForGTM is a narrow, agent-callable API for exactly the two gaps above. It is not a CRM, an email tool, or a sequencer — it's the data layer underneath them.

How it compares to a firmographic stack

NeedDataForGTMApollo / ZoomInfo / Clearbit
Who is building with my category (developer intent)✅ GitHub repo/org/company signals❌ not a GitHub-signal source
Resolve a GitHub username → a real persondeanon, pay-per-hit❌ keys on domain or LinkedIn URL, not GitHub identity
Company firmographics (revenue, size, funding)❌ not provided✅ deep and mature
Verified work emails & phone numbers at scale❌ returns LinkedIn, not contact details✅ large contact databases
Full CRM / sequencing / dialer❌ data API only✅ full platform
Self-serve, agent-callable, no seat or demo✅ MCP + OpenAPI, prepaidMostly sales-gated

When a firmographic provider is the better fit

If your motion is classic top-down outbound — you already know the named accounts and you need verified emails, direct dials, org charts, and intent topics across the whole company — Apollo, ZoomInfo, or Clearbit will serve you far better than DataForGTM. They have the contact volume and the firmographic depth that we deliberately don't. DataForGTM only earns its place when developers are your entry point and GitHub is where the signal lives. Many dev-tools teams run both: firmographics for the budget owner, developer signals for the champion.

Resolve a developer from your agent

Hand any MCP-aware client or OpenAPI connector a GitHub username and authenticate with a bearer API key:

curl -X POST https://dataforgtm.ai/api/v1/deanon \
  -H "Authorization: Bearer $DATAFORGTM_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"githubUser":"torvalds"}'

A successful resolve returns a LinkedIn profile and a confidence score, and costs 2 credits (~$0.30). Misses are free.

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FAQ

What data do I actually need for selling to developers?
For developer-led GTM you need developer-signal data — who is building with your category on GitHub and which companies' developers are active on it — plus a way to resolve an anonymous GitHub identity to a real person. Firmographic data (revenue, headcount, funding) supports the later budget-owner conversation but doesn't tell you which developers are adopting now.
Can I do developer-led GTM with Apollo or ZoomInfo alone?
Partly. They give you firmographics and contact details once you know the account, but they don't source GitHub buying signals or resolve a GitHub username to a person. Many dev-tools teams pair a firmographic provider for the budget owner with DataForGTM's developer intent and GitHub → LinkedIn resolution for the champion.